![Adidas Executive Board Global Brands manager Eric Liedtke holds the new Futurecraft shoe with Carbon 3D printing company CEO Joe DeSimone at an unveiling event in New York City, New York, U.S. Adidas Executive Board Global Brands manager Eric Liedtke holds the new Futurecraft shoe with Carbon 3D printing company CEO Joe DeSimone at an unveiling event in New York City, New York, U.S.](https://c8.alamy.com/compes/2crb1dk/adidas-executive-board-global-brands-manager-eric-liedtke-holds-the-new-futurecraft-shoe-with-carbon-3d-printing-company-ceo-joe-desimone-at-an-unveiling-event-in-new-york-city-new-york-u-s-april-6-2017-reuters-joe-penney-2crb1dk.jpg)
Adidas Executive Board Global Brands manager Eric Liedtke holds the new Futurecraft shoe with Carbon 3D printing company CEO Joe DeSimone at an unveiling event in New York City, New York, U.S.
![Eric Liedtke, Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Fotografía Eric Liedtke, Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Fotografía](https://c8.alamy.com/compes/2cr15a0/eric-liedtke-head-of-performance-at-adidas-shows-the-new-adidas-boost-sneaker-at-the-product-launch-in-new-york-february-13-2013-reuters-brendan-mcdermid-united-states-tags-business-sport-2cr15a0.jpg)
Eric Liedtke, Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Fotografía
![Stream episode Eric Liedtke and the adidas Sustainability Story by Extraordinary Happens podcast | Listen online for free on SoundCloud Stream episode Eric Liedtke and the adidas Sustainability Story by Extraordinary Happens podcast | Listen online for free on SoundCloud](https://i1.sndcdn.com/artworks-000551394720-4xen7p-t500x500.jpg)